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Energy Minerals Division

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Explorer Division Column EMD

Greetings from my home office in Austin during the perfect storm of pandemic and negative oil prices! This year has been a roller coaster of record production falling to lowest production and lowest oil prices in history, resulting in unprecedented layoffs, not only in the oil industry, but other industries as well. But, this lowest of lows too will pass, since our dependency on hydrocarbons will still last until renewable resources are better established.

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American Association of Petroleum Geologists (AAPG)
Explorer Article

What is “brand”? The London-based Design Council notes that: “Brand is a set of associations that a person (or a group of people) makes with a company, product, service, individual or organization. These associations may be intentional – that is, they may be actively promoted by marketing and/or corporate identity – or they may be outside the control of the business.” For example, the growing belief among younger demographics that the fossil fuel industry represents the fuels of their parents.

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American Association of Petroleum Geologists (AAPG)
Explorer Division Column EMD

This year’s Energy Mineral Division columns have kept to a common theme: opportunity in change. The plan for the final installment was to talk about climate change. Since November’s column, a much more immediate and inclusive change has enveloped the globe with the spread of the novel coronavirus known as COVID-19. How can we see opportunity through the current cloud of uncertainty and in the face of fear and grief?

American Association of Petroleum Geologists (AAPG)

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Diane Keim
Diane Keim Administration Staff, AAPG +1 918 560-2644