Members of Generation Z, also known as GenZ or Zoomers, are known to be technologically adept, diverse, trendy, pragmatic and financially minded. They have a wide variety of interests. Geoscience is definitely not one of them. That worries Claudia Mora, because she is currently dean of the Jackson School of Geosciences at the University of Texas at Austin. For her, attracting students to geoscience is the name of the game.