There is a constant and rapid evolution of hydraulic fracturing techniques; however there are important uncertainties remaining with respect to our understanding. A current view in the industry is that 80% of the production comes from 20% of the fracs. If that is correct, considerable money is wasted by the industry. The purpose of this conference is to bring together geologists, engineers, geophysicists, petrophysicists and other geoscientists to address these issues and determine multidisciplinary solutions for the future.