The primary reason I am willing to serve is to lead AAPG members in the development of an even better global association. AAPG is at a critical junction in its evolution and we should take bold steps to reach our stated goal of being “indispensable.”
Membership services may not sound “bold”, but it is the gateway to our Association. I’ve worked for years on membership both as a volunteer and AAPG staff. There are several good methods to attract a diversity of members, but we also need to look at AAPG’s structure to find the best ways to recruit new members and retain current members worldwide. In the end it boils down to relevance – how do we ensure AAPG is relevant to members, their employers and the general public?
Two key reasons for interest in AAPG are:
AAPG has members with the expertise to provide valuable content through publications and programs; however, capture and deliverability of that expertise must be efficient to provide value and networking opportunities. I was one of the first investors in Datapages and served as chair on the Datapages board. I want to serve because I have a special interest in delivering relevant products and services through better technology and marketing.
Networking is about building a community. We need to make sure AAPG has programs that invite members from seniors to students to come and participate. We can use the new TIG/SIG platforms to build relationships with members and non-members. I really don't think it's about building a lot of new programs; rather, it is about communication and marketing, especially through social media.
Strategic and tactical planning are critical for the successful global development of both the Association and the Foundation – to know what bold steps to take and when to take them. In 2004, we instituted the first comprehensive strategic/tactical planning program for AAPG with executable goals. As AAPG president, I would make sure we have an active, comprehensive plan to keep the Association relevant to geoscientists in the decades ahead.
In the end I am willing to serve because I know I can make a positive difference. I also know it is a privilege and great responsibility to serve. I appreciate the nomination and look forward to the opportunity to stand for office.