Explorer Emphasis Article
By Louise Durham
So, what will save the industry this time around, you ask? Look back for a minute at the downturn of the 1980s. Research and development continued in 3-D seismic technology, which was already in use, albeit still costly and needing refinement, during the earlier boom times. As the technology advanced and became more affordable, it revolutionized the way oil and gas is found, leading the industry out of the dark times.