What Is the Secret?

President's Column

Geologists! Give back to your geology department! Your career was the result of effort and expertise gained from your alma mater.

In North America this message may be preaching to the choir — but in other parts of the world, it is often a completely unheard of concept.

Geology departments in most countries I have visited this year do not have alumni associations, do not have advisory boards from industry and do not have foundations to raise money for scholarships and endowed professorships.

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Geologists! Give back to your geology department! Your career was the result of effort and expertise gained from your alma mater.

In North America this message may be preaching to the choir — but in other parts of the world, it is often a completely unheard of concept.

Geology departments in most countries I have visited this year do not have alumni associations, do not have advisory boards from industry and do not have foundations to raise money for scholarships and endowed professorships.


In 1953, professor Sam Ellison at the University of Texas at Austin and two earnest alums, Slim Barrow and Morgan Davis, decided to put together an Advisory Council composed of industry alums. This was not entirely motivated by school spirit, but by a desire to have their alma mater develop highest quality geologists for industry.

These alums were hiring for their companies, and they wanted to hire the best.

This Advisory Council made sure the university developed a strong program to keep in touch with all graduates throughout their careers. When I left that graduate program in the late 1960s, having benefited from work scholarships and foundation funds, I was mentally committed to "paying back" the school that gave me my career.

Yes, the geology department benefits from getting their alums in this mind frame — but ultimately our industry benefits even more. The UT-Austin department now has the funding to provide for student thesis work, professor's research, equipment, software, travel, a decent library and much more.

How? That original Advisory Council would meet a couple of times a year with the faculty and ask, "What do you need to do a better job?"

Once told, they would set about trying to raise the money for the department's needs. It took 30 years to raise the first million. Then, things got exponential. The next couple of years developed to $10 million. The following 10 years developed to $50 million.

Start your advisory council today. Find your best alums … keep in touch with all of your alums. Annual correspondence, newsletters and alumni parties are a small investment. Invite alums back to the university often to talk.

This is a two-way street that reaps benefits on both ends.

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