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Three basic
criteria for an effective display, aside from scientific content,
are that it be attractive,
well organized,
and largely self-explanatory.
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The appearance
-- both of the display as a whole and of individual illustrations
— is obviously important. A cluttered and disorganized display will
detract from the scientific content.
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During the
time when booths are unattended -- and even while you are present
— many people will review your material without benefit of verbal
explanation. Thus, it is essential that your display be well organized
and self-explanatory.
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Layout of
the elements to read from top-left to bottom-right and sequential
labeling of elements will greatly aid the visitor.
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Many visitors
will not have read your abstract and/or will not have a copy of the
abstracts with them. It is recommended that you have available handout
copies of an abstract or somewhat expanded explanation of your data
and conclusions. Additional handout material, such as reprints of
recently published, closely related papers may also be desirable.
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In constructing
your display, you should consider colors, mounting, lettering, and
the size of individual elements. Careful use of colors in graphics
and mounting materials not only adds to the overall attractiveness
of the presentation, but also aids with organization and flow.
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Pre-mounting
on appropriately sized boards can be helpful when assembling your
poster -- and important in protecting your material during transport.
Elements can be constructed to fit in your suitcase or "carry-on"
suit bags or artist's portfolio.
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Figure captions
should be as brief as practical and pre-mounted to the figures. Take
care to make lettering of titles, subheadings, and legends sufficiently
large to be read from about five feet away. Lettering of the main
title should be at least 2" high and lettering of subheadings and
legends at least 1" high.
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The clarity,
grammar and organization of written text that you incorporate in your
poster presentation are very important in the conveyance of your ideas
and information. It is advisable, particularly if English is not your
primary language, for you to have one or more colleagues review and
proofread any planned text before you construct your posters.