Value Proposition An Attainable Goal
WANTED: Highly skilled geoscientist with
broad understanding of geology, geophysics, petrophysics and reservoir
engineering. Experience in time-lapse and multi-component seismic,
reservoir modeling and visualization, designer wells, high resolution
seismic processing, rock analysis and geological modeling. Should
be able to use all of the tools in the toolbox yet understand the
underlying science and rationale behind their use.
Am I qualified for the above job? No way.
However, I did commit to my current job with AAPG,
and my promise to carry out the theme of "Value, Value, Value."
This involves undertaking a "Value Proposition for AAPG."
The stakeholders include all classes of members,
companies, educational institutions, government bodies, regulatory
agencies -- and possibly others.
Clarifying and capturing the services and benefits
desired by the stakeholders is what I call the "Value Proposition."
Wow! Is this possible? Absolutely.
I thought I was thoroughly familiar with AAPG governance,
activities and services when I began this past year as president-elect.
Not even close. Under Robbie Gries, the Executive Committee and
the able leadership of Executive Director Rick Fritz, member services
have increased greatly.
I promise to continue these initiatives -- and add
to the pile.
Over time, geoscientists will choose to be associated
with AAPG in direct proportion to the benefits they feel that they
derive from membership. Ease of access and quality of services and
benefits are primary factors in this perception, and are controllable.
My challenge is to communicate to you what I believe
to be a given -- that it will be difficult for you to have a successful
career in geology, or any of its subsets, without AAPG.
To borrow from another source, don't leave home without
your membership card.
In future columns and everywhere I go, you will be
hearing from me about these services and benefits. You will be amazed
by how much AAPG has to offer.
Very important item: We really pulled it off last
year -- APPEX that is -- and this year's Prospect and Property Expo
staged by AAPG, SIPES and the Houston Geological Society should
be twice bigger and better.
This event -- a shining example of a valuable service
provided by your Association -- is set for Aug. 27-29 at the George
R. Brown Convention Center in Houston.
This is a last minute reminder, however, to register
as a viewer or exhibitor. The deadline is August 2. Just being there
for the networking and learning experience is valuable, even if
you are not buying or selling.
Click here for more
Oh, yes!! Mortals need not apply to the position
stated above, but should take advantage of AAPG membership, if you
have not already done so.
A corollary: Some things seem impossible to accomplish,
but a Value Proposition for AAPG is not one of them.