Brenda Merideth
Advertising Coordinator
bmer@aapg.org
+1 800 288 7636
(US and Canada only)
+1 918 560 2647
Fax: +1 918 560 2636
The AAPG publications are produced on the Macintosh operating system to Postscript industry standards using:
QuarkXPress® page layout program
Adobe Illustrator® drawing program
Adobe Photoshop® photo manipulation program
Download a 3-page PDF of this page.
Electronic Submittal Guidelines for Advertisements
QUARK XPRESS USERS:
Want to submit a PDF of your ad?
Please download these instructions.
To insure a quality product, the following guidelines for electronic submission of advertising are offered:
AAPG publications are produced on the Macintosh operating system to PostScript industry standards using QuarkXPress® (QXP) page layout program, Adobe Illustrator® drawing program, Adobe Photoshop® image manipulation program.
Advertising must be submitted electronically. Formats NOT accepted are Adobe Pagemaker, InDesign, Microsoft Publisher, Microsoft PowerPoint and Microsoft Word files.
Electronic Graphic File Formats
AAPG accepts PDF, EPS, or TIFF files for advertising.
PDF files:
PDF files must be high-resolution, press-ready files. PDFs need to be saved with the following specs:
- Acrobat 4.0 compatibility
- All fonts embedded
- All colors converted to CMYK
Quark and Acrobat PDF settings
All images used in the PDF must be in one of the following formats (modes) and resolution:
- CMYK image, 300 pixels per inch (ppi) @ 100%
- Grayscale image, 300ppi @ 100%
- Bitmap images, 600ppi @ 100%
AAPG cannot accept PDFs with RGB or Indexed color images. The nature of the PDF format makes it almost impossible for AAPG to correct problems should they arise. It is the client ’s responsibility to provide a usable and correct file. Files containing RGB or Indexed color modes will be returned for correction and resubmittal.
TIFF and EPS files:
TIFF and EPS files must meet the following requirements:
- CMYK image, at a minimum resolution of 300ppi @ 100%
- Grayscale image, 300ppi @ 100%
- Bitmap images, 600ppi @ 100%
- Extra channels beyond CMYK must be deleted
- TIFF files should be saved with LZW compression turned off.
- JPEG files will be accepted if they are 300ppi @ 100%, CMYK or grayscale images saved at maximum image quality.
- For EPS files all type must be converted to “outlines” or “curves” to avoid font conflicts
Illustrator, InDesign, Freehand, Canvas or Corel files must be exported as PDF, EPS or TIFF files. Placed photos must meet the same image and resolution standards as mentioned above. All type must be converted to “outlines” or “curves” to avoid font conflicts.
After creating an export file, a printout should be made to ensure that the file is printing correctly.
Page Layout Files
AAPG no longer accepts page layout files for ad submission. Since all page layout programs offer PDF or EPS conversion, only those files will be accepted.
Before conversion all graphics and support files must meet the following requirements:
- Duotones, PMS or spot colors must be converted to either CMYK or grayscale
- CMYK images must be 300ppi at 100%
- Grayscale images must be 300ppi at 100%
- Bitmap images 600ppi at 100%
- TIFF files should be saved with LZW compression turned off.
Avoid using generic names in labeling files.
Use file names that are unique to the advertiser’s company. EXAMPLE: geologo.eps; geoseismic.tif; geofigure1, etc. Please do not simply label your ad “AAPG ad” or “Figure 1.”
NOTE: Advertisers should take note that screen shots and art taken from the Internet (JPEG, PNG and GIF files) are RGB or Index mode and almost always low resolution (72ppi). They should be avoided whenever possible. If they must be used, convert them to CMYK and never enlarge them.
In all cases, a hard copy proof of your advertisement is required.
To ensure accurate color reproduction, a professional color proof is required (inkjet or laser color prints are not adequate and cannot be matched by the offset printers).
TIP: Print out black and white laser separations of color ads before submitting to AAPG. This will quickly show whether or not all your CMYK files are separating correctly.
Electronic submittal checklist includes:
- PDF or
- EPS or
- TIFF or
- QXP file with support files
and - Color or black and white proof of advertisement
Mode of submission:
- Mail or package delivery:
- CD-ROM
- DVD
- File compression:
- Stuffit or PKZip self-extracting archives of either Windows or Macintosh operating systems
File Transfer Protocol (FTP)
FTP is the preferred method of transferring files electronically. Using an FTP client is the most stable means for FTP transmission. If using an FTP client use the following set up:
- Location:
- explorer.aapg.org
- User name or ID:
- explorer
- Password:
- exp397
- Directory:
- advertising
If using an Internet browser use the following FTP set up.
- url:
- ftp://explorer:exp397@explorer.aapg.org/advertising
- User name or ID:
- explorer
- Password:
- exp397
Drag and drop your files into the resulting window. You will not see any other files in this window.
Upon uploading files notify us via e-mail (bmer@aapg.org) they are uploaded and how to identify them.
Submitting files as e-mail attachments is discouraged due to the size of the average document. Anything over 10 MB is rejected by AAPG ’s e-mail system. However, if that is the only means of transport available to you, be sure to send a confirming e-mail without attachments. Compressing the file before attaching it to an e-mail will help.
NOTE: In all cases, a hard copy proof of your advertisement is required.
For questions or assistance, contact:
Brenda Merideth, Advertising Coordinator
Phone: 918-560-2647
1-800-288-7636 (Toll free for U.S.A. and Canada only)
Fax: 918-560-2636
Email
: bmer@aapg.org